- Careers & Salaries
- Marketing & Sales Managers
Business professionals that specialize in marketing and sales management develop marketing plans and techniques, manage salespersons and clients, and often work with multiple departments within an organization to market and sell products and services. Marketing professionals also develop pricing models, ad concepts, taglines and messaging, website designs, and complete product marketing campaigns.
A career in marketing and sales is fast paced and often stressful. For example, if marketing concepts and sales techniques fail, revenue can be lost. Marketing professionals move quickly to meet deadlines and bring people together to develop the materials and campaigns that are needed to promote a company's products and services. They also analyze customer behavior and data to measure the performance of their marketing campaigns.
American Marketing Association
A professional organization with resources for marketing professionals.