The UW-Whitewater College of Business and Economics is an inclusive, collaborative and entrepreneurial learning community dedicated to sharing values, knowledge, and skills to prepare current and future business professionals to contribute successfully and responsibly in a global business environment. The college will provide relevant and rigorous academic programs integrated with applied learning experiences. We will offer our curriculum under the guidance of academically and professionally qualified faculty, and make available to our students an array of applied opportunities, including internships, and outreach and consulting projects. Our process, called "assurance of learning", develops and reviews goals or outcomes for student learning, measures those goals in classes, and then assesses student strengths and weaknesses in meeting the goals and standards. The College of Business and Economics serves the businesses in the region through a variety of outreach centers offering faculty and professional staff expertise and employing student interns. These centers are intended to serve the public at the same time as they give student applied business experience.