The vision of the John Massey School of Business is to be a leader and innovator in higher education in business in the service region and provide an environment of academic excellence that enables business students to reach their highest potential. The mission of the Massey School is to be a premier business program. We prepare our business and aviation students to meet the global challenges in a competitive and ever-changing environment by providing an excellent and continuously improving learning atmosphere that emphasizes both academic and applied knowledge. We seek to be a responsible partner in the economic development and quality of life of the region by providing effective application of knowledge to our stakeholders. The John Massey School of Business recognizes and values a wide range of intellectual contributions with an emphasis on applied knowledge and practice.