At the University of Northern Iowa College of Business Administration, we are serious about maintaining a cutting edge education while maximizing the return on the money invested in us. All of our efforts are driven by a rigorous strategic planning process. We are constantly assessing the larger business world to determine when educational change is required. All proposals for change are then thoroughly reviewed, often including recommendations from the dean's executive and student advisory boards. Everything we do is the product of careful strategic planning. Success in the job market, exemplary performance on professional assessments such as the CPA Exam, and our own high academic standards suggest that our students are, indeed, leaving us with the education they sought upon admission. We need further evidence, however, both to assure ourselves and others and to alter our academic programs if deficiencies become apparent. Consequently, we have developed a systematic learning assurance process and detailed learning assurance program that measures what University of Northern Iowa College of Business Administration students have learned from us while also identifying topical knowledge that requires strengthening. In response to that information, we then make curricular and classroom adjustments to assure that our students' knowledge base is consistent with market requirements.