The College of Business will be the educational destination of choice for students seeking an extraordinary, career-oriented educational experience and enduring professional success.
Integrity- is to engender trust by displaying principled behavior, demonstrating responsible stewardship of resources entrusted to one, and being ethical in all one says and does.
Citizenship - is to have a deep stake in the well-being of the community, and, therefore, an obligation to stay informed, to make positive contributions, and to be of service to all within the College, University, and Community at large.
Inquiry- is an abiding commitment to intellectual curiosity about oneself and the world around that entails critical thinking and personal responsibility for one’s own learning and professional development.
Professionalism - is characterized by unyielding dedication to excellence in all that one does, to be respectful to all, to be an engaged team player, and to be accountable for one’s choices and actions.
Innovation – is a pioneering quest for novel and creative mechanisms to effect continuous improvement in one’s environment and to embrace change in the service of personal and organizational growth.