In late 2015, we publicly committed ourselves to a bold new strategy that would inform our research and teaching and see us become the world’s first business school to put public value at the heart of its operations. In simple terms, we are working to deliver social improvement alongside economic development, recognising the role that business and management has to play in tackling some of the grand challenges in contemporary society. By embracing interdisciplinary working, with academic colleagues, business partners and the third sector, we believe we can help find solutions to a range of social ills and reframe how people think of business and management. Embedding this new ethos in our research, teaching and learning unites our multi-disciplinary academic base in using their abilities to engender social and economic improvements. It also enhances our students’ skills and knowledge while also nurturing a moral sentiment, or sympathetic imagination, towards social and economic improvement. This is the beginning of a radical overhaul of how we work and our success will be a beacon to light the way for others to follow.