- Degree Programs
A master's degree program in marketing provides an in-depth look into the tactics, models, and theories that are used to effectively market an organization and its products/services. Most marketing programs will explore the minds of consumers by examining what influences individuals to purchase products, analyzing the stages of a product and how to effectively market it throughout its life cycle, deciphering how to position a brand, and detailing how to target an audience.
Common Marketing Courses
Analyzing why and how consumers purchase goods/services.
Exploring how to conduct market research and best methods of reaching potential customers.
Understanding how to reach audiences of various cultures.
Learning to create, sustain, and change a brand's image.