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Business student using Twitter to learn about business tactics

8 Twitter Accounts Every Business Student Should Follow


Posted May 15, 2019 by Hannah DeBevoise - Coordinator, Social Media - AACSB International

It is hard to believe, but Twitter has been around for 13 years. Started in March 2006, the “microblogging” site is still one the most popular social media platforms globally, with 326 million individuals using Twitter every month. Of that 326 million, the top five countries by user are the U.S., Japan, United Kingdom, Saudi Arabia, and Russia.

Every day, 500 million tweets are sent—that’s 5,787 tweets every second! These impressive numbers keep Twitter a popular destination for content and communication. Whether you’re opening the Twitter app to read the news, look at memes, or see what’s going on in pop culture, the site has an indefinite amount of content to offer for various interests.

If you’re already browsing your Twitter feed multiple times a day, why not follow a few accounts that can benefit you in your business education journey? A curated list of Twitter handles specific to the topics you’re currently or soon to be studying in business school is a great way to expand your learning opportunities outside the classroom—at only 280 characters at Tweet!

1. @FastCompany

The official Twitter feed for the Fast Company business media brand, @FastCompany, is an account that many with a passion for business may already follow. The Twitter handle is a must-follow for current business students, as well as continuing learners. With the belief that business is a force for positive change, @FastCompany shares inspiring and innovative content that highlights teams that are inventing the future and reinventing business.

2. @MarketingProfs

Ann Handley is head of content at MarketingProfs, a marketing education and training company. Whether you’re specializing in marketing or not, @MarketingProfs is a great handle that gives snapshots of current marketing trends that are—or aren’t—working, well as other tips to help make impactful business decisions.

3. @ThisIsSethsBlog

A Twitter stream consisting of mainly links back to a blog, Seth Godin’s account highlights his acclaimed writing in which he tries “to turn on lights, inspire people, and teach them how to level up.” Godin posts content daily, ranging from three-sentence inspirational pieces to longer-form thoughts on business concepts. He also teaches altMBA, an online business education course.

4. @CareerBuilder

Whether you’re nearing the end of your education journey (for now—it never really ends!), you’re preparing for your next career move, or you just want to learn more about workplace trends, @CareerBuilder is an account you should definitely follow. From updates on companies currently hiring to tips on workplace productivity, having this handle in your “follow” list is a plus.

5. @hrbartender

Created to mirror the idea of your friendly neighborhood bartender, HR Bartender “serves up” advice on topics related to human resources—but also to the broader workplace. Popular topics include career advice and becoming a better manager and leader. Following @hrbartender will fill your Twitter feed with tips that can make you an attractive candidate to future employers, and eventually, a successful leader of your own.

6. @ReformedBroker

Financial advisor and CEO Joshua M. Brown started his blog, The Reformed Broker (TRB), in 2008. The TRB Twitter is a running commentary of Brown’s finance- and market-related insights, covering current events and financial news through statistics, anecdotes, and pop culture references. Not only informative for all those in business, @ReformedBroker is entertaining, too!

7. @Caterina

Caterina Fake has a long list of accomplishments: to name just a few, she is a former founder-partner at Founder Collective, an investor at Yes VC, and host of the podcast Should This Exist? The podcast explores technology’s impact on humanity and encourages those inventing in new technologies to think beyond business success and ask questions about how the new technology will impact humans. @Caterina is an excellentaccount for business school students preparing to lead in a technology-driven future.

8. @GuyKawasaki

The author of more than 15 books, Guy Kawasaki “focuses on the tactical and practical in order to empower and inspire.” In addition to being the chief evangelist at Canva, Kawasaki is an executive fellow at the University of California, Berkley’s Haas School of Business. His Twitter feed is full of advice for students, parents, business professionals, and everyone in between.

What Twitter accounts do you follow that you’ve found helpful while in business school? We’re always looking to add to our list of Twitter accounts that are helpful to business students. Tweet us at @AACSBschools.

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