The College of Business at the University of Nebraska-Lincoln provides an exceptional education for students and creates high impact research that informs important business questions of the day. Its new 240,000 square foot building is a campus bookend that provides enhanced degrees, programs, services and certificates that better prepare students for a career or further education. This Robert A.M. Stern-designed structure houses traditional undergraduate and graduate programs, the Don Clifton Strengths Institute (a new division dedicated to identifying and developing each individual’s innate strengths), the CBA honors academy, the business career center and expanded majors and certificate programs. The building also features state-of-the-art classrooms, break-out rooms and classroom design used for small group work, case study rooms, a trading room and more. The college has deepened its engagement with the business community, as evidenced by its 14 advisory boards and executive education program. Premier programs such as those in sales, business analytics and supply chain management have been implemented in response to expressed needs from industry and in partnership with private sector representatives. Pairing with the NU Athletic Department, the college has launched a Master in Business with a Concentration in Intercollegiate Athletics Administration. The athletic department and the college manage a retail outlet/lab experience in the new facility.