New faculty, new programs, new partners, new aspirations--all characterized by the college's tagline, Start Something--are propelling the College of Business Administration at the University of Nebraska-Lincoln on a road map aimed at providing an exceptional education for students and creating high impact research that informs important business questions of the day. Construction on a 240,000 square foot building is underway, but UNL is building more than a physical structure. The college is building and enhancing degrees, programs, services and certificates to better prepare students and to enhance learning and research. This Robert A.M. Stern-designed structure will house traditional undergraduate and graduate programs, the Don Clifton Strengths Institute which includes a new division dedicated to survey research and methodology, the CBA Honors Academy which boasts undergraduate students who have an average ACT of over 31, Career Services at CBA and expanded majors and certificate programs. The building also features state-of-the-art classrooms, break-out rooms and classroom design used for small group work, case study rooms, trading rooms and more. The college has deepened its engagement with the business community, as evidenced by its 14 advisory boards and new executive education program. Premier programs such as those in sales, business analytics and supply chain management have been implemented in response to expressed needs from industry and in partnership with private sector representatives. Pairing with the NU Athletic Department, the college has launched a Master in Business with a Concentration in Intercollegiate Athletics Administration. The two units also plan to create a retail outlet/lab experience when the new facility opens in fall 2017.