PhD programs in marketing prepare you to research and innovate in a variety of areas. Depending on the particular program, the faculty's qualifications, and the track you choose, you'll be given the skills to examine methods for marketing a product, tactics that persuade consumers to buy, buying behaviors of consumers, positioning a product among competitors, techniques for measuring marketing efforts, cost implications, channels and strategies for reaching consumers, targeting an audience, and much more.
Academic Journals in Marketing
Reviewing academic journals and textbooks can help you determine whether you are truly interested in researching and teaching marketing-related topics. Also, take note of the authors and schools that are producing the most relevant and popular articles. These may be faculty and schools you may consider attending. Here are several journals that contain marketing-related topics:
> Journal of Consumer Research
> Journal of Marketing Research
> Marketing Science